Meet Our Team

Team Profiles


Marty Yurchak

Marty has been with Armstrong’s since 2008, and in his mind has come full spectrum from being an “awkward dresser” according to his old colleagues to a much better drr… awkward dresser according to his new colleagues.

Not having played a lick of hockey his entire life, figuring out how to tie his skates and where to put his jock strap was a serious project. Six years later, Marty considers himself an all star hockey player with a career high scoring of.. one goal in the rec. league hockey. He also prides himself on having the loudest laugh humanly possible.


Connie Coleman

Connie is the actual boss of this store, even though the other manager thinks he is. Her specialities are bookkeeping, ladies wear, re-enacting scenes from “I Love Lucy” and making Marty live in fear.

Our longest standing employee, Connie remains committed to ensuring that ladies look and feel their best.


Margaret Yurchak

Margaret is the fifth generation of the family to enter the business, and fits the profile well.

Big Cheese

Norm Coleman

Norm, as you can tell is the coolest guy working here… In his 100yrs working at the store, Norm has learned a lot, and is definitely happy to tell you that. He knows nearly everyone in Wainwright, and has employed half of them over the years. His favourite saying is “You Gotta Listen!”

Sports Manager

Shawn Murphy

Big Murph.

Wait no small Murph.

Best Looking Sports Associate

Blaise Champion

Blaise has been around since 2015, he started his very first day of work on his 14th birthday!

Blaise has taken over management… Of the heat press. He is the master at decorating jerseys, name bars, and hoodies. In the fall you will see him peeking over the team wall hiding from his real duties, of assisting customers.










Sports Associate

Francis Parent

Franky was added to our team in the 2017 season filling his older brothers position, things are a lot nicer around here now!

Filling the role as the sports teams youngest bro Franky gets stuck having to do jobs the other fellas don’t want. Those jobs include emptying the trash, vacuuming, sweeping… fun right?! When he’s not busy doing those jobs he sharpens skates to to try and catch up to how many the boys have done in their career.

Sports Associate

Luke Hauser

Started off as an underage floor sweeper in 2014, but he still takes his sweeping duties very seriously. He has blossomed into an excellent skate sharpener.

Luke prides himself as a meticulous being, which can backfire into long line-ups at the skate room!

Sales Associate

Debbie Dueck

Debbie is the newest member of our team, and we feel that if we insult her here, she would leave… And we don’t want that! We will insult her in a few months, when we know she will stay.

Stock Associate/Ladies Wear


Hi i’m new.

Mens Wear Supervisor

Melissa McFadden

Melissa is our international team member. She hails from Ireland, and unlike Pierre, mostly speaks English! Melissa refused to have her picture taken. We think this is because she is an Irish mobster that’s in hiding. Or in police protection.

Sports and Sales Associate



Cleaning Chick

Paulette Newton

Paulette has been cleaning the joint for a few years now. She uses this job to continue sculpting her vicious guns. She scrubs the floor so hard that we can darn near see cement!


Marty is ‘NOT HERE’

People tend to ask for Marty, but this mystical creature hasn’t been spotted in the store for years! If spotted please contact us, WE NEED HIM HERE!!

The Muscle

The Rock

The Rock doesn’t actually work here, but it would be pretty cool if he did.


AJ McGraw

Do you even lift?


Nathan Russel



Tyrell Dorland

Plays lacrosse for Wainwrights junior team.


Cole Yurchak

If you ever see Cole in the store he is either playing mini sticks with one of our sports associates or helping them with a project to play some hockey faster. Cole even tricks some of the boys into playing hockey by saying, “My Dad said if you want to play some hockey that it is okay.”

Owner/GM in Training

Isabella Yurchak

Isabella thoroughly enjoys helping her parents out with the store to the best of her abilities. Isabella learns things faster than some other people we have working for us.

Web Management

Website Guy


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